What is Digital Marketing?
Digital marketing is the process of marketing our products and services online through many digital technologies or methods such as websites, search engines, social media, mobile apps, and email.
Digital Marketing Methods:-
1. SEO (Search Engine Optimization):-
Search engine optimization (SEO) is a process of optimizing a website through Onpage and Offpage techniques to make the website more user and search engine friendly and improve their visibility on SERP(Search Engine Result Pages) through different search queries. It helps to improve the quantity and quality of traffic to a website through organic search results.
2. SMO (Social Media Optimization):-
Social media optimization (SMO) is the practice of spreading the awareness of a brand, product or event through social media networks and communities to generate viral publicity. The most popular Social Media websites are Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.
3. PPC (Pay Per Click):-
PPC (Pay Per Click) is a process of internet marketing in which advertisers only pay a fee each time, when a user clicked on their ad.
4. SMM (Social Media Marketing):-
Social media marketing (SMM) is a type of Internet marketing that using social media networks as a marketing tool. The aim of Social media marketing is to create content that users will share or distribute with their social network to increase brand publicity and expand customer reach.
5. Content Marketing:-
Content marketing is a marketing approach of making and sharing the valuable, related, and reliable content to draw and retain clearly defined viewers with the purpose of driving beneficial consumer action.
6. Email Marketing:-
Email marketing is a process of sending commercial messages into the inboxes of people by using email. It helps to boost your brand awareness and develop relationships with prospective customers.
7. Affiliate Marketing:-
Affiliate marketing is the method of earning commissions for selling another person's or company's products. You find a item or product that you like, market it and earn commission for each sale that you make.
8. ORM (Online Reputation Management):-
Online Reputation management is the process of influencing and controlling the reputation of an individual's or group's status. It helps in constructing proactively brand, build a good relationship with your customer, and building an online reputation for your Business.
