How to make a website

Even though some of us have blogs and others might be nice to your personal website, the bread-and-butter on the World Wide Web is a full-fledged website. Or a collection of related Web pages full of information or media content, or e-commerce options, all can be found at the same URL. When you think about the Web, you usually think of it as a collection of millions of Web pages.

If you need to, the options are almost endless. To hire someone to design it and build it, or try your hand at it. Work for a company that hosts the pages of, or access to the service, which will be built in hosting. Use the Web service to create pages, or a third-party tool. Or, if you're really a gear head, you use a plain text editor to create a site from scratch. How to mix and match depends on the skills, time, budget, and gumption. None of them are wrong, but some may be just right.

We are here to give you a very cursory examination of the intro and the software can get you started building your own website. Remember, none of these tools will give you a good idea for a website? That is up to you. And they will get you a Web Designer? The work, which can be well separated from the building site. Still, they can soothe some of the headaches that come from a lack of expertise in CSS, HTML, and FTP.


Blog site

When someone needs to build a website quickly without learning or dealing with file transfer FTP servers, when we build them locally on the PC, the blogging service can give you a hurried hand. Our two favorites? Blogger (4.5 stars) and WordPress.com (4.5 stars)? Are both the PCMag Editors ' choices, because they are incredibly easy to install, customize and use on a daily basis. Both provide website hosting, so you do not need to learn the tricks, you are usually limited to their FTP options, however.

The blog has become a complex of almost separate from the typical appearance of the website, just because it is so familiar, new content sitting on the scroll at the top of the page, to reveal the older posts, and the older archived content links off to another page.

Adjusting how you use Blogger or WordPress archives items, you can make the entry of new Web pages. So, if your site is in the list of products, each product is a new entry and In Blogger, you enter the settings and say "show up in a post on the main page" and you'll see a new page for each of the posts. The tracking URL for each is as easy as visiting your blog in the "messages" section, to find them, you can create links to these pages as necessary. What's more, these sites are typically a mobile friendly the minute they launch and are usually free, but it can pay cash money to setup a domain name that works for your site.


Website Online Services

Using a blog to create a site that is not really a blog is a bit of a workaround. You can turn to a service, such as Google sites (3 stars), but it is weak in comparison to some of its current supply of the construction site of the competition. They cost a little more to spend, but are totally worth the investment. These online builders are much easier than installing the software you currently own, or on a Web server by using the local software engineering website, that you will need to download to rent server space. Yes, you will lose some of the super-closely monitor the pages you might have had otherwise, but you can much more easily be able to create the site is suitable for a content-sharing or Web Commerce immediately.

Our Editors ' Choice, the Webs (for Fall 2011) (4.5 stars), you can create a Web site for personal use, business use, or just for your own small group. It's totally free and ad-supported to start, but you need to pay monthly fees to lose the ads and get more online storage sites. There are more than 300 design templates to pick up, the nine page types (such as the Forum, the format, and save).You can add the contents of the boxes with text or images must be placed and edited. Third party sites may be added to your site as well, so if you shop at CafePress or blog already, it can become part of the Webs of the website. When the starting price is $ 3.75 per month for 400 MB Web site domain name, it is hard to go wrong.

Other options to consider: Weebly, Yola, SnapPages


Content Management Systems

If you are a larger organization that needs some serious back-end power to the site, you may have a content management system. All of the content you put in your site, follow the text of the CMS video audio documents. The CMS can be tailored, cost hundreds of thousands of dollars, and is more complex than particle physics. That said, there are also some out there that are free and boast to stay simple, at least for those with Web publishing experience.

Joomla And Software such as Drupal, WordPress are open source tools, you can install your own web server (or to rent server space) if it meets all the criteria. You need to support technology, such as PHP, SQL databases, and the like. If these are the terms actively avoid or fear, then you'll want to stay away from the CMS.


Website creation Software

For years, the program will create a Dreamweaver was synonymous with Web pages. Now owned by Adobe, Dreamweaver CD6 (4 stars) is our PCMag Editors ' Choice, because it is simply the world's most powerful page. It has gone from being the creator of HTML pages in a WYSIWYG interface cannot handle the programming pages, PHP, ColdFusion, JavaScript, and more. The company's cash and liquid layout lets you see how the pages will look in different sizes? Even in smartphones and tablets? By changing the layout of the page based on browser or screen size. It is about as heavy as you want it to be the code.

That said, the editors here would prefer Microsoft Expression Studio 4 Web PCMag Professional (4.5 stars) WYSIWYG offline Web-editing. forget the days of MS FrontPage(Microsoft FrontPage) and it's your own code to do Web pages to do spectacular things. Expression Web 4 is a flexible and simple working with the current Web technologies. Se does not have any Dreamweaver Extras? It does not create pages to work on a mobile device? But, in a neck-and-neck in many functions. If you create websites from scratch and you want save a little scratch at the same time, Expression Web 4 is the first tool to turn you into a (assuming you have Windows? It is not MacOS).

Two of the above programs may assume one thing: that you have a Web design in place. If it does not exist, or you are afraid of the hard-coding, which seems to be part of their interface, keep trying the Adobe Muse. It is a unique, small program that shares some similarities with the Expression Web 4 interface but focuses on much more so you can plan. Templates are handy in an embeddable Web fonts are great, and the map view may be the most convenient way to get the overall feel of what your site is. Export it to HTML, and you're ready to download.

How AdWords can support SEO efforts ?

Google is constantly making changes that significantly affect the activities . Because of that SEO refers to free ( organic ) search results , Google looks unfavorably on activities that can raise the visibility of the page , especially if there is a possibility of conducting paid AdWords campaigns.

Synergy SEO efforts and AdWords campaign

If you decide to use both channels to reach customers (SEO and SEM ) , take advantage of the opportunities offered AdWords campaigns to support your SEO efforts . How to do it?

1 AdWords provides the best information about what words best at converting for your site . This way you will be able to choose the words that best convert and those that have the highest CPC , but bring valuable traffic . On this basis, you can identify which words best focus while positioning the page .

2. AdWords ads , the research group is to determine how best to structure meta tags appeals to customers. It is known , the length of the title and description of your ads and pages are different, however, observing the changes in the quality factor of the ad can be seen , the conclusion of which were found and what their structure is the best , and then deploy these insights within the page .

3. Because of that action SEO is a kind of workshop , which departs from the automation of activities (hence the resulting costs of positioning ) , you should make sure that the keywords and build content over which the agency operates positioning heading in the right direction. AdWords is a great way to check if your offer actually speaking to customers and whether carrying out activities on specific phrases will bring the expected return .

In a situation where Google is trying to hinder positioners knitting , for example by removing data from Google Analytics on of relevant phrases for the page (not provided ) , you should find another source of information - Google AdWords can be one of them.

What kind of search engine advertising ?

As many of you may already know, PPC stands for Pay-Per -Click (search advertising). This phenomenon is a high speed, a growing online marketing and advertising format , which originally was the development of the Internet . The arrival of the Internet in the early days , it was found that even if the search engine (such as Google ) could be a portal which is controlled by the users and consumers, and from which the information was to look for free , this was also an opportunity to earn an income !

Promoting companies, brands, and the visibility to internet users , search engines ( Google, Bing ) saw an opportunity to charge a fee for this new creative space. Some of the early adopters jumped on this new form of advertising , the main way above and have lost thousands , if not hundreds of thousands, haste, to be a part of this innovative digital marketing opportunity. The others were doing, and make small (and larger ) fortune , even more.

Keyword advertising can easily turn dangerous minefield, unless accompanied by a good, competent and professional guide. Companies often find that need someone who knows how business objectives can be achieved online .


Simply put, the search advertising allows you to put your ads to a search engine (eg Google ) search results pages for the intended target audience. You can sign yourself up to Google's advertising program ( Google Adwords ) , create your own ads and choose keywords or phrases that describe your products or services , and induce them to a web site . When people see your advert on the internet , they will click on the it and end up on your site. Easy is not it? No.

Keyword Advertising is a very complex and highly skilled demanding sport where even small mistakes can lead to catastrophic consequences.

As already mentioned, search engine advertising is an art that requires both technical an eye for the best results . Keyword Advertising is not a simple process , though, so someone sometimes mistaken to think. The following elements will help you to visualize , to see if you really have the time (and the required know-how ) to manage Internet campaigns for yourself:

    1. An effective and comprehensive keyword research - relevant to the core keyword list
    2. Search engine friendly , and the right landing pages
    3. Keyword advertising campaigns optimization and active follow-up
    4. Changes to your account settings ( focus groups, date / time of the week Strategies)
    5. Innovative , competitive and attractive ad copy
    6. Advertising texts and changes in the management of promotions in accordance with the
    7. Campaign Monitoring and reporting of results
    8. Continuous optimization and responsiveness to market changes
    9. A new test , testing and testing!

Network Marketing and brand visibility online these days is more important than ever , and competition for ad space to grow.

How to find the most popular keywords ?

Search engine visibility , it is important that the online store can be found in the content of keywords that will bring praise of customers. Finding the right keywords selection is anyways not at all easy. How do I know what keywords are popular ? Which one is the more popular of the two words of the same style from the word ? A lot can be inferred already , of course, common sense . Such words , which are colloquially common, are also common search terms . Every thing is not as simple as that , and luckily there are tools to help to facilitate the selection of the right keywords .

Google Insights for Search tool allows you to compare two or more of the search terms to one another and to see the popularity of the search terms the differences . Below is a screen capture tool.

When you compare the popularity of keywords , remember the following:

    1. select a country, unless you work internationally
    2. The tool is showing keyword volume figures are in relation to each other. They are therefore not absolute search volumes . You can not , therefore, to compare the two different time of searches on each other.

You can find search statistics at the bottom of the geographical search volume , and collates the search with the words of the same style with the most popular and fastest- rising searches .

When you consider , for example , in the form of e- content for a particular word should be used , use the tool to your advantage and you will find the keywords will bring the most visitors . Determining the best keywords , there are other ways , and the subsequent post about it more .

What is search engine optimization in 2013 ?

Search engine optimization has been a couple of years a clear change. Previously, the search engine optimization things were changing in such a way that the search engines we behave like we wanted to. Now, the most important search engine optimization is to create things that customers want to see and experience. Search engine optimization means in 2013, more and more good content production site and the dissemination of good content across multiple channels .

Site technical corrections are no longer enough good investments to achieve the search engine. Technically, fully optimized site does not collect any visitors from Google if the content does not match the customer 's desire . So are the days when perfectly optimized page meant only titles, meta tags, and the code. Technical issues continue to affect the course , but an ever greater proportion has risen to a high quality content . Good content often means finding a new perspective on their own property and their own competitive advantage in the search for the online world. But who is responsible for this ?

Many companies have woken up to the fact that the optimization of the responsibility is shifted to the webmaster little by little technical content creators and editors . This sphere are often thrown into the communication and management direction. Responsibility for the good results of investments is now all - but often is not anyone . Who is ultimately responsible for optimizing and developing the content ? Communications , marketing, web sites of the area's own editors or online team ? The question is not the correct answer, but if the liability is not clearly defined , optimization is often omitted .

The site should be at least one person who is responsible for implementation of the strategy in the online world , content development ideas , information visualization , and implementation of campaigns, search engine optimization aid . If the person does not seem to be found , the task can be outsourced to the optimization of skill in the art .

As a result, it should be said that search engine optimization can no longer go from there where the fence is lowest. Search engine optimization requires time, money, and good content . 2013 is the year of search engine optimization content providers .

Google your " help "

Google has recently been strongly activated to help your key customers, contacting major media budgets using the search advertising business, and providing them with meetings, phone calls or conferences, which take place through the customer's account.

There is also a search advertising to clients who have previously handled independently, their score , but have since given up the Google account management professionals over , and the customer voice quivers with pride says that the account is now "Google's self- care".
Media Seller rarely advise you to reduce the investment in the media

But have you ever met the media vendor, which circulate to tell their customers how they would be reducing marketing efforts just to the media? You certainly do not , and will not be guaranteed to make Google AdWords team member, which of course, kindly and generously provides the customer with assistance. But the miracle of simplistic yet customers often think about these Google 's employee as if the account "optimizers" and professional help. While it is clear that the AdWords team is recruited by no means only " help" their customers , but to provide an active and, therefore, to sell them to the services of Google that the customer has not yet been found to use. Or to tell all of the additional opportunities that your AdWords account and search advertising media costs increase.
Search advertising, the role of the office is a completely different.

Search Google certified advertising partner in the private agency's role is quite different from Google's own staff. AdWords account optimization when too often means pruning, Finnish put Google in paid media cost reduction.

The previous Google Engage in a training session, in which both the trainers and the trainees were mainly offices, one lecturer told a joke for that, have you ever received from Google steps on how you prune your account unnecessary parts to reduce the effort to cut the non-functioning of keywords, ad groups or campaigns? Well, of course, be the lecturers that everyone understands that Google's own tips "to improve the account" are tips on how you could spend more money on search advertising.

After all, this is nothing immoral or wrong, of course, the media and its staff work in this way. Google's AdWords team members have been hired to advise their clients to increase search advertising efforts. That's their job. But rather than search advertising, an advertiser's account on behalf of the private agency task can not be the only constant increase your search engine marketing efforts, but rather to ensure that the effort invested in delivering value for money .Sometimes, this means that effort should be increased, but often turn means that effort is reduced.

Optimization is often a non-functioning parts of the pruning

When it comes to search advertising optimization ( not the customer 's own website optimization, search engine friendly , which is a search engine optimization) , that means concretely optimization , exploring the advertising results , and seeks to improve the effectiveness of advertising . Then practice will take place through the account by keyword , main content and in campaigns , and monitor the account to which parts of the operating results of advertising in terms of well, what not so well . In practice, often the case is closed completely non-functional parts. Allowing a frequent guest on media investments in the search engines will be reduced, and the cost-effectiveness (eg, ROI per cent ) will be improved.

Software streamline account by eliminating unnecessary

These agencies, which manage more of an advertiser's search engine accounts and optimize them, it is often aided by a variety of software , such as for the treatment of bidding keyword bid management . What does this software algorithms do? They do the same thing , which is the search advertising pros should do, I go through the account by keywords , and following the keywords that have been traded , and the degree of ROI per cent. Well converted into keywords investments should add, or will be converted into words for unproductive efforts to reduce , or put words in the whole break. Maybe they want to activate a new campaign or during the sale season .

These software at first glance to affect the magic box that week or month turn less profitable accounts a very successful, very profitable , or even more profitable. Yes, how they work, but when looking at the changes that your account has been made to the software , so , of course, would have been able to manually draw the same conclusions and actions. But when looking at the results, in practice, often it is the simple fact that the useless and non-functional parts of the account have been removed - and the client's media budget of Google or other search engines is reduced. This is how it will improve your ROI easily.

This is not in any way conflict with that, of course, the office will also keep their customers up to date with the search engines offer new advertising for expansion and to try out their effectiveness and profitability. Just like Google personnel that is advising its customers. But the role of the office is still fundamentally different from the "media seller" role.

Monitored only in the media or in advertising results?

It is essentially the difference between Google's own staff and specialist office search is the fact that while the Google search advertising is actively seeking investments in growth, primarily seeking office , and the profitability of its customers to benefit from search advertising. Basically, Google employees do not even reach their customers such as Google Analytics to see the results , that is, what happens to them click, except, of course, to the extent the AdWords account has been activated conversions . In any case, the euro and the ROI calculation of the level of advertising monitoring of profitability can not be a simple AdWords with data, but this needs to be done analytics, which tracks advertising by keyword conversions.

Search advertising is definitely worth investing, but how much? Relevant, as well as the advertiser's objectives, the keyword search volumes and prices (how competitive the words are) factors. Reach the audience, however, is only one dimension, and it is, what's the achieved number of visitors is accomplished, it is quite another thing.

My advice is that you take for your convenience search advertising, specializing in the office and use it with a meeting objectives through search advertising , and consult a bureau of the potential that search advertising is realistically possible to achieve. I would not use Google advertising consultant for targets, and I do not the performance, but of course Google knows best example of advertising new expansion opportunities and well in the advice, what are the things you have not yet made use of for search advertising.

Top 5 Ways SEO Search Engine Optimization

What are the Top 5 Search Engine Optimization method ( SEO) that you can do yourself ? Here the most important SEO

1 ) Basic SEO

Make sure you have the basic SEO measures on your website! This means that the Meta tags such as Description, keywords for the whole website and for individual web pages. Keep in mind that the number is not a goal , but the Description and keywords should be described in this page. Do not try to fool Google , they know how to read! Use a pair of meta words per page . Keywords that best describe the pages are the best .

Google also appreciates the header texts more than a basic text ( body text ) . Use Heading assays , H1 , H2, H3 , and make sure that the title has been used for important keywords .

Make sure you have your own page title (displayed in the browser window. Joomla, this page header can be found in menu titles parameters . Use the keywords in the page title .

Make sure that the page images are named with appropriate words. Add the ALT text of the title picture again , and use the keywords .

Check also that your website is using the SEF addresses (Search Engine Friendly) . This means that you get the added keywords to the web address instead of a web address would be vague and long address that you can not self- edit .

2 ) Blogging

Open your own blog page, and if it does not have a website but such as www.blogger.com or www.wordpress.com services. Make sure that your website will automatically vacuum wrote a blog to your website. Here's how your life will be easier when I do not have to write the same blog in many systems. Write a new blog like every week if possible.

How to write a blog ? Open your Google reader account and start reading other blogs and follow-up . Follow blogs that offer similar services to you or topics which customers are interested. Read what others are writing , comments on their writings ( be sure to leave your blog web address to your comment ), and write your blog using the ideas that you get while reading other blogs. Connect with other interesting blogs links to your blog . This is also important so that your blog would be known .


3 ) Content Editor and News

Edit your pages on a regular basis ! Do not leave the edit page only once per year. Google to check how often the pages are edited , and if your pages are not updated often , it seems the Google search results . Make sure that your pages are easily customizable so you can add new articles on a regular basis . Use a Content Management System ( CMS) such as Joomla or a similar system , in which you can actually add to the material .


4 ) Linking towards that promotion

Add links to other websites to your own website and ask other sites to increase your web address on their websites. You can also add your site links to interesting sites and blogs. Enter your web address to others and ask them to link their blogs or sites.

Add links to your own pages . Make sure that each page is as follows - the previous link or a link to the rest of the site. Do not let the page " end " without a link forward.

5 ) Social media

Open the Twitter account ( www.twitter.com ) and Facebook account ( www.facebook.com ) and Digg account ( www.pinterest.com ) . Connect your blog to your Facebook account and Twitter account with each other. Then the new blog entries and changes are automatically updated Twitter for your sites . Here's how Twitter will receive the following information on the new blog automatically.

Add social media buttons to your site. Make sure you have at least Facebook, Twitter, Pinterest, and links such as Facebook Like button above the article . Start by sending a link to the Facebook likes to your friends and family .