How AdWords can support SEO efforts ?

Google is constantly making changes that significantly affect the activities . Because of that SEO refers to free ( organic ) search results , Google looks unfavorably on activities that can raise the visibility of the page , especially if there is a possibility of conducting paid AdWords campaigns.

Synergy SEO efforts and AdWords campaign

If you decide to use both channels to reach customers (SEO and SEM ) , take advantage of the opportunities offered AdWords campaigns to support your SEO efforts . How to do it?

1 AdWords provides the best information about what words best at converting for your site . This way you will be able to choose the words that best convert and those that have the highest CPC , but bring valuable traffic . On this basis, you can identify which words best focus while positioning the page .

2. AdWords ads , the research group is to determine how best to structure meta tags appeals to customers. It is known , the length of the title and description of your ads and pages are different, however, observing the changes in the quality factor of the ad can be seen , the conclusion of which were found and what their structure is the best , and then deploy these insights within the page .

3. Because of that action SEO is a kind of workshop , which departs from the automation of activities (hence the resulting costs of positioning ) , you should make sure that the keywords and build content over which the agency operates positioning heading in the right direction. AdWords is a great way to check if your offer actually speaking to customers and whether carrying out activities on specific phrases will bring the expected return .

In a situation where Google is trying to hinder positioners knitting , for example by removing data from Google Analytics on of relevant phrases for the page (not provided ) , you should find another source of information - Google AdWords can be one of them.