How AdWords can support SEO efforts ?

Google is constantly making changes that significantly affect the activities . Because of that SEO refers to free ( organic ) search results , Google looks unfavorably on activities that can raise the visibility of the page , especially if there is a possibility of conducting paid AdWords campaigns.

Synergy SEO efforts and AdWords campaign

If you decide to use both channels to reach customers (SEO and SEM ) , take advantage of the opportunities offered AdWords campaigns to support your SEO efforts . How to do it?

1 AdWords provides the best information about what words best at converting for your site . This way you will be able to choose the words that best convert and those that have the highest CPC , but bring valuable traffic . On this basis, you can identify which words best focus while positioning the page .

2. AdWords ads , the research group is to determine how best to structure meta tags appeals to customers. It is known , the length of the title and description of your ads and pages are different, however, observing the changes in the quality factor of the ad can be seen , the conclusion of which were found and what their structure is the best , and then deploy these insights within the page .

3. Because of that action SEO is a kind of workshop , which departs from the automation of activities (hence the resulting costs of positioning ) , you should make sure that the keywords and build content over which the agency operates positioning heading in the right direction. AdWords is a great way to check if your offer actually speaking to customers and whether carrying out activities on specific phrases will bring the expected return .

In a situation where Google is trying to hinder positioners knitting , for example by removing data from Google Analytics on of relevant phrases for the page (not provided ) , you should find another source of information - Google AdWords can be one of them.

What kind of search engine advertising ?

As many of you may already know, PPC stands for Pay-Per -Click (search advertising). This phenomenon is a high speed, a growing online marketing and advertising format , which originally was the development of the Internet . The arrival of the Internet in the early days , it was found that even if the search engine (such as Google ) could be a portal which is controlled by the users and consumers, and from which the information was to look for free , this was also an opportunity to earn an income !

Promoting companies, brands, and the visibility to internet users , search engines ( Google, Bing ) saw an opportunity to charge a fee for this new creative space. Some of the early adopters jumped on this new form of advertising , the main way above and have lost thousands , if not hundreds of thousands, haste, to be a part of this innovative digital marketing opportunity. The others were doing, and make small (and larger ) fortune , even more.

Keyword advertising can easily turn dangerous minefield, unless accompanied by a good, competent and professional guide. Companies often find that need someone who knows how business objectives can be achieved online .


Simply put, the search advertising allows you to put your ads to a search engine (eg Google ) search results pages for the intended target audience. You can sign yourself up to Google's advertising program ( Google Adwords ) , create your own ads and choose keywords or phrases that describe your products or services , and induce them to a web site . When people see your advert on the internet , they will click on the it and end up on your site. Easy is not it? No.

Keyword Advertising is a very complex and highly skilled demanding sport where even small mistakes can lead to catastrophic consequences.

As already mentioned, search engine advertising is an art that requires both technical an eye for the best results . Keyword Advertising is not a simple process , though, so someone sometimes mistaken to think. The following elements will help you to visualize , to see if you really have the time (and the required know-how ) to manage Internet campaigns for yourself:

    1. An effective and comprehensive keyword research - relevant to the core keyword list
    2. Search engine friendly , and the right landing pages
    3. Keyword advertising campaigns optimization and active follow-up
    4. Changes to your account settings ( focus groups, date / time of the week Strategies)
    5. Innovative , competitive and attractive ad copy
    6. Advertising texts and changes in the management of promotions in accordance with the
    7. Campaign Monitoring and reporting of results
    8. Continuous optimization and responsiveness to market changes
    9. A new test , testing and testing!

Network Marketing and brand visibility online these days is more important than ever , and competition for ad space to grow.