Search engine optimization (SEO) is a process of optimizing a website through Onpage and Offpage techniques to make the website more user and search engine friendly and improve their visibility on SERP(Search Engine Result Pages) through different search queries. It helps to improve the quantity and quality of traffic to a website through organic search results.
Types of SEO:
1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO
White Hat SEO?
White Hat SEO is refers to those methods of optimization that completely focus on a human audience and completely obey the guidelines of search engines mainly Google.
Black Hat SEO?
Black hat SEO refers to the use of violent SEO strategies and techniques that only focuses on search engines and not for human audience, and does not follow the guidelines of search engines.
Grey Hat SEO?
Grey hat SEO is a combination of White Hat SEO and Black Hat SEO techniques. It is generally the use of white hat techniques up to a stage where it is just about to become a black hat SEO technique.
Parts of SEO:
SEO is mainly divided into two parts:
1. On Page SEO
2. Off Page SEO
What is On Page SEO:
On Page SEO refers to all techniques that can be used directly within the pages of a website in order to improve its position in search engine rankings. Its also the practice of optimizing web page content for search engines and users. The most common practices in on-page SEO include title tags optimization, content optimization, internal links optimization and URLs optimization.
On Page Practices:
1. Keywords Research
2. Page Title
3. Meta Description
4. Heading & Sub Headings Optimizations – H1 to H6
5. Image optimization
6. Url Optimization – Dynamic & Static Urls
7. Webpage Loading Optimizaion
8. Sitemap – HTML & XML
9. Robots.txt
10. Content optimization
What is Off Page SEO:
Off Page SEO refers to the actions taken outside of your website to impact rankings within search engine results page (SERPs). The Off Page SEO is helps to improve the backlinks of a website that helps in achieve their ranking goals on Search Engine Results pages.
OFF Page Practices:
1) Local Business Listing
2) Directory Submission
3) Social Bookmarking
4) Classified Ad Submission
5) Article Submission
6) Image Sharing
7) Forums Posting
8) Blog Posting
9) Guest Posting
10) PPT Sharing
11) Press Release Submission
12) Infographic Submission
