How AdWords can support SEO efforts ?

Google is constantly making changes that significantly affect the activities . Because of that SEO refers to free ( organic ) search results , Google looks unfavorably on activities that can raise the visibility of the page , especially if there is a possibility of conducting paid AdWords campaigns.

Synergy SEO efforts and AdWords campaign

If you decide to use both channels to reach customers (SEO and SEM ) , take advantage of the opportunities offered AdWords campaigns to support your SEO efforts . How to do it?

1 AdWords provides the best information about what words best at converting for your site . This way you will be able to choose the words that best convert and those that have the highest CPC , but bring valuable traffic . On this basis, you can identify which words best focus while positioning the page .

2. AdWords ads , the research group is to determine how best to structure meta tags appeals to customers. It is known , the length of the title and description of your ads and pages are different, however, observing the changes in the quality factor of the ad can be seen , the conclusion of which were found and what their structure is the best , and then deploy these insights within the page .

3. Because of that action SEO is a kind of workshop , which departs from the automation of activities (hence the resulting costs of positioning ) , you should make sure that the keywords and build content over which the agency operates positioning heading in the right direction. AdWords is a great way to check if your offer actually speaking to customers and whether carrying out activities on specific phrases will bring the expected return .

In a situation where Google is trying to hinder positioners knitting , for example by removing data from Google Analytics on of relevant phrases for the page (not provided ) , you should find another source of information - Google AdWords can be one of them.

What is search engine optimization in 2013 ?

Search engine optimization has been a couple of years a clear change. Previously, the search engine optimization things were changing in such a way that the search engines we behave like we wanted to. Now, the most important search engine optimization is to create things that customers want to see and experience. Search engine optimization means in 2013, more and more good content production site and the dissemination of good content across multiple channels .

Site technical corrections are no longer enough good investments to achieve the search engine. Technically, fully optimized site does not collect any visitors from Google if the content does not match the customer 's desire . So are the days when perfectly optimized page meant only titles, meta tags, and the code. Technical issues continue to affect the course , but an ever greater proportion has risen to a high quality content . Good content often means finding a new perspective on their own property and their own competitive advantage in the search for the online world. But who is responsible for this ?

Many companies have woken up to the fact that the optimization of the responsibility is shifted to the webmaster little by little technical content creators and editors . This sphere are often thrown into the communication and management direction. Responsibility for the good results of investments is now all - but often is not anyone . Who is ultimately responsible for optimizing and developing the content ? Communications , marketing, web sites of the area's own editors or online team ? The question is not the correct answer, but if the liability is not clearly defined , optimization is often omitted .

The site should be at least one person who is responsible for implementation of the strategy in the online world , content development ideas , information visualization , and implementation of campaigns, search engine optimization aid . If the person does not seem to be found , the task can be outsourced to the optimization of skill in the art .

As a result, it should be said that search engine optimization can no longer go from there where the fence is lowest. Search engine optimization requires time, money, and good content . 2013 is the year of search engine optimization content providers .