Wednesday, March 18, 2020

Free SEO Training Online | SEO Training


What is SEO?

Search engine optimization (SEO) is a process of optimizing a website through Onpage and Offpage techniques to make the website more user and search engine friendly and improve their visibility on SERP(Search Engine Result Pages) through different search queries. It helps to improve the quantity and quality of traffic to a website through organic search results.

Types of SEO:
1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO

White Hat SEO?
White Hat SEO is refers to those methods of optimization that completely focus on a human audience and completely obey the guidelines of search engines mainly Google.

Black Hat SEO?
Black hat SEO refers to the use of violent SEO strategies and techniques that only focuses on search engines and not for human audience, and does not follow the guidelines of search engines.

Grey Hat SEO?
Grey hat SEO is a combination of White Hat SEO and Black Hat SEO techniques. It is generally the use of white hat techniques up to a stage where it is just about to become a black hat SEO technique.

Parts of SEO:
SEO is mainly divided into two parts:
1. On Page SEO
2. Off Page SEO

What is On Page SEO:
On Page SEO refers to all techniques that can be used directly within the pages of a website in order to improve its position in search engine rankings. Its also the practice of optimizing web page content for search engines and users. The most common practices in on-page SEO include title tags optimization, content optimization, internal links optimization and URLs optimization.

On Page Practices:
1. Keywords Research
2. Page Title
3. Meta Description
4. Heading & Sub Headings Optimizations – H1 to H6
5. Image optimization
6. Url Optimization – Dynamic & Static Urls
7. Webpage Loading Optimizaion
8. Sitemap – HTML & XML
9. Robots.txt
10. Content optimization

What is Off Page SEO:
Off Page SEO refers to the actions taken outside of your website to impact rankings within search engine results page (SERPs). The Off Page SEO is helps to improve the backlinks of a website that helps in achieve their ranking goals on Search Engine Results pages.
OFF Page Practices:
1) Local Business Listing
2) Directory Submission
3) Social Bookmarking
4) Classified Ad Submission
5) Article Submission
6) Image Sharing
7) Forums Posting
8) Blog Posting
9) Guest Posting
10) PPT Sharing
11) Press Release Submission
12) Infographic Submission

Saturday, March 7, 2020

Free Digital Marketing Training | Digital Marketing Course



What is Digital Marketing?
Digital marketing is the process of marketing our products and services online through many digital technologies or methods such as websites, search engines, social media, mobile apps, and email.

Digital Marketing Methods:- 1. SEO (Search Engine Optimization):-
Search engine optimization (SEO) is a process of optimizing a website through Onpage and Offpage techniques to make the website more user and search engine friendly and improve their visibility on SERP(Search Engine Result Pages) through different search queries. It helps to improve the quantity and quality of traffic to a website through organic search results.

2. SMO (Social Media Optimization):-
Social media optimization (SMO) is the practice of spreading the awareness of a brand, product or event through social media networks and communities to generate viral publicity. The most popular Social Media websites are Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.

3. PPC (Pay Per Click):-
PPC (Pay Per Click) is a process of internet marketing in which advertisers only pay a fee each time, when a user clicked on their ad.

4. SMM (Social Media Marketing):-
Social media marketing (SMM) is a type of Internet marketing that using social media networks as a marketing tool. The aim of Social media marketing is to create content that users will share or distribute with their social network to increase brand publicity and expand customer reach.

5. Content Marketing:-
Content marketing is a marketing approach of making and sharing the valuable, related, and reliable content to draw and retain clearly defined viewers with the purpose of driving beneficial consumer action.

6. Email Marketing:-
Email marketing is a process of sending commercial messages into the inboxes of people by using email. It helps to boost your brand awareness and develop relationships with prospective customers.

7. Affiliate Marketing:-
Affiliate marketing is the method of earning commissions for selling another person's or company's products. You find a item or product that you like, market it and earn commission for each sale that you make.

8. ORM (Online Reputation Management):-
Online Reputation management is the process of influencing and controlling the reputation of an individual's or group's status. It helps in constructing proactively brand, build a good relationship with your customer, and building an online reputation for your Business.

Wednesday, May 14, 2014

Work from Home Tips

Work from home tips - there are many ways today perform a work from home. Earlier that concentrated more on contacts with customers over the phone. Or assembling of certain products that were mostly paid for piece rates. Other writing activities were well from home.

Today in the computer generation many have found in addition. Most make but little money. Also, the effort that can be very significant.

Work from home No. 1 - How to recognize a serious offer? This offer is guaranteed frivolous if they must make payments in advance or to pay for information.

Work from home No. 2 - Should go first to their interests. Can I right on the phone with people communicate or can I for myself better work and write for example text. You have to follow their own investment. Thus the work is easier and more productive.

Work from home No. 3 - I'm technically gifted, or can I do more mental work.

Work from home No 4 - Can I work better alone or am able team. Even works in the team through the PC is possible with the new Communication possibilities.

Work from home No. 5 - I'm rather creative or does it with anything from also perform monotonous same processes.

Following are options for working from home: assemble writer or lyricist / babysitter / Office Assistant / pens / tutor / online-order phone polls perform / programmer / games or product tester / Senior Advisor / child-minder / translator

Job places find them to work from home over the Internet but also through ads in the newspaper. Offers careful attention whether the contracting authority clearly recognize they make is, how they are incorporated, whether they need to go in monetary advance. Judge is even realistic whether they can really meet the requirements.

Some work from home run with the computer. Others are carried out only in their premises. If they work in the dependent relationship, they are of course bound to fixed targets. You must comply with delivery times. You must comply with numbers. Only when they work independently they have greater influence on the execution of their business. Different framework conditions are of course also here to keep up.

Lucrative money and want to build up a private business, so it will be easiest to perform on the Internet. In this case, it will be to an information service. The Internet is the medium of information and people are looking for information and pay for it. In particular are problem solving, what people are looking for. Because they want to get help and therefore search in the Internet.

You can perform this kind of work from home in which it reveals his own knowledge or is recommended but only the products of others and thus receives commissions. Or learn about specific topics and extends the knowledge of an expert. It to a business concept to market on the Internet. It becomes the driving by working from home.

This is very profitable, because the products are produced digitally and are thus unlimited unique say can be copied. And they build the trust to their customers, for example, with the support of an e-mail Distributor.

You work from home. She's working in an area which interests them and thus also fun.

Thursday, December 5, 2013

Make Money Online Tips


The Internet offers a wide variety of earning opportunities people around the world. Whether you're a 10-year-old girl and a 70-year-old man, you can easily find the ways to make money online. There are a number of opportunities to earn money in different fields, and one is must find the right way towards her education, experience, knowledge, skill-set and interest. Here we are going to discuss the 10 best ways to make money online.

Infolinks - if you have a  blog or website, which is best for the content of any specific topic You can get the your site or blog to provide in-text advertising Infolinks. They registered members. You must have seen the contents of a text links to various sites in different article directories, they are text advertising. It is a great source of make money online.

Build a Niche Store - It is another simple but effective tool to make some quick money online. It provides the ability to create content-based online stores and make money with eBay affiliate program. It is very simple, and the people deserve a lot.

Adbrite - Adbrite to sell some ad space on your website or blog and earn good money at this text of the agreement.

Amazon Affiliate Program - Because the Amazon affiliate marketer can either be sent directly to the visitors of the Amazon, or to create a shop or shop on your website or blog and help bought to make money online. In any case, Amazon.com takes care of the visitors and offers a high conversion rate and High Commission.

Amazon seller if you are creative enough to produce any specific point, which is a big demand for the current market situation, you can easily become an Amazon seller and start selling products online to earn more profits out of them.

Yahoo! Merchant Solutions - if you want to create an online store and sell your services or products, you can always count on the Yahoo! Merchant Solutions. They offer good facilities at an affordable investment.

Azoogleads - It is similar to your site or blog, please add the space for the Adbrite. Azoogleads advertisers and earn money online. Azoogleads is a good number of well-known advertisers, who provide an excellent opportunity to earn good money.

BidVertiser - It is another good source to earn money and to know the true value of your site's ad section. Put your ads via BidVertiser and earn money with PPC program. You can always see the highest bid for ad space on your site, which will give you the opportunity to earn big.

Blog - Not only for Web pages and earn money through a variety of online sources, you will have to always have the option to create your own blog is based on my own interests, update it regularly, to design and place the good ads and earn a steady stream of money for a long period of time.

Commission Junction - It is the another world famous affiliate program site, which offers an excellent opportunity for all website and blog owners to come and join for free here. Once you registered with Commission Junction, you choose from thousands of merchants and display ads on your site. In the various presentations and the merchants, publishers will get good opportunities to earn money online.

Tuesday, December 3, 2013

How to make a website

Even though some of us have blogs and others might be nice to your personal website, the bread-and-butter on the World Wide Web is a full-fledged website. Or a collection of related Web pages full of information or media content, or e-commerce options, all can be found at the same URL. When you think about the Web, you usually think of it as a collection of millions of Web pages.

If you need to, the options are almost endless. To hire someone to design it and build it, or try your hand at it. Work for a company that hosts the pages of, or access to the service, which will be built in hosting. Use the Web service to create pages, or a third-party tool. Or, if you're really a gear head, you use a plain text editor to create a site from scratch. How to mix and match depends on the skills, time, budget, and gumption. None of them are wrong, but some may be just right.

We are here to give you a very cursory examination of the intro and the software can get you started building your own website. Remember, none of these tools will give you a good idea for a website? That is up to you. And they will get you a Web Designer? The work, which can be well separated from the building site. Still, they can soothe some of the headaches that come from a lack of expertise in CSS, HTML, and FTP.


Blog site

When someone needs to build a website quickly without learning or dealing with file transfer FTP servers, when we build them locally on the PC, the blogging service can give you a hurried hand. Our two favorites? Blogger (4.5 stars) and WordPress.com (4.5 stars)? Are both the PCMag Editors ' choices, because they are incredibly easy to install, customize and use on a daily basis. Both provide website hosting, so you do not need to learn the tricks, you are usually limited to their FTP options, however.

The blog has become a complex of almost separate from the typical appearance of the website, just because it is so familiar, new content sitting on the scroll at the top of the page, to reveal the older posts, and the older archived content links off to another page.

Adjusting how you use Blogger or WordPress archives items, you can make the entry of new Web pages. So, if your site is in the list of products, each product is a new entry and In Blogger, you enter the settings and say "show up in a post on the main page" and you'll see a new page for each of the posts. The tracking URL for each is as easy as visiting your blog in the "messages" section, to find them, you can create links to these pages as necessary. What's more, these sites are typically a mobile friendly the minute they launch and are usually free, but it can pay cash money to setup a domain name that works for your site.


Website Online Services

Using a blog to create a site that is not really a blog is a bit of a workaround. You can turn to a service, such as Google sites (3 stars), but it is weak in comparison to some of its current supply of the construction site of the competition. They cost a little more to spend, but are totally worth the investment. These online builders are much easier than installing the software you currently own, or on a Web server by using the local software engineering website, that you will need to download to rent server space. Yes, you will lose some of the super-closely monitor the pages you might have had otherwise, but you can much more easily be able to create the site is suitable for a content-sharing or Web Commerce immediately.

Our Editors ' Choice, the Webs (for Fall 2011) (4.5 stars), you can create a Web site for personal use, business use, or just for your own small group. It's totally free and ad-supported to start, but you need to pay monthly fees to lose the ads and get more online storage sites. There are more than 300 design templates to pick up, the nine page types (such as the Forum, the format, and save).You can add the contents of the boxes with text or images must be placed and edited. Third party sites may be added to your site as well, so if you shop at CafePress or blog already, it can become part of the Webs of the website. When the starting price is $ 3.75 per month for 400 MB Web site domain name, it is hard to go wrong.

Other options to consider: Weebly, Yola, SnapPages


Content Management Systems

If you are a larger organization that needs some serious back-end power to the site, you may have a content management system. All of the content you put in your site, follow the text of the CMS video audio documents. The CMS can be tailored, cost hundreds of thousands of dollars, and is more complex than particle physics. That said, there are also some out there that are free and boast to stay simple, at least for those with Web publishing experience.

Joomla And Software such as Drupal, WordPress are open source tools, you can install your own web server (or to rent server space) if it meets all the criteria. You need to support technology, such as PHP, SQL databases, and the like. If these are the terms actively avoid or fear, then you'll want to stay away from the CMS.


Website creation Software

For years, the program will create a Dreamweaver was synonymous with Web pages. Now owned by Adobe, Dreamweaver CD6 (4 stars) is our PCMag Editors ' Choice, because it is simply the world's most powerful page. It has gone from being the creator of HTML pages in a WYSIWYG interface cannot handle the programming pages, PHP, ColdFusion, JavaScript, and more. The company's cash and liquid layout lets you see how the pages will look in different sizes? Even in smartphones and tablets? By changing the layout of the page based on browser or screen size. It is about as heavy as you want it to be the code.

That said, the editors here would prefer Microsoft Expression Studio 4 Web PCMag Professional (4.5 stars) WYSIWYG offline Web-editing. forget the days of MS FrontPage(Microsoft FrontPage) and it's your own code to do Web pages to do spectacular things. Expression Web 4 is a flexible and simple working with the current Web technologies. Se does not have any Dreamweaver Extras? It does not create pages to work on a mobile device? But, in a neck-and-neck in many functions. If you create websites from scratch and you want save a little scratch at the same time, Expression Web 4 is the first tool to turn you into a (assuming you have Windows? It is not MacOS).

Two of the above programs may assume one thing: that you have a Web design in place. If it does not exist, or you are afraid of the hard-coding, which seems to be part of their interface, keep trying the Adobe Muse. It is a unique, small program that shares some similarities with the Expression Web 4 interface but focuses on much more so you can plan. Templates are handy in an embeddable Web fonts are great, and the map view may be the most convenient way to get the overall feel of what your site is. Export it to HTML, and you're ready to download.

Monday, November 25, 2013

How AdWords can support SEO efforts ?

Google is constantly making changes that significantly affect the activities . Because of that SEO refers to free ( organic ) search results , Google looks unfavorably on activities that can raise the visibility of the page , especially if there is a possibility of conducting paid AdWords campaigns.

Synergy SEO efforts and AdWords campaign

If you decide to use both channels to reach customers (SEO and SEM ) , take advantage of the opportunities offered AdWords campaigns to support your SEO efforts . How to do it?

1 AdWords provides the best information about what words best at converting for your site . This way you will be able to choose the words that best convert and those that have the highest CPC , but bring valuable traffic . On this basis, you can identify which words best focus while positioning the page .

2. AdWords ads , the research group is to determine how best to structure meta tags appeals to customers. It is known , the length of the title and description of your ads and pages are different, however, observing the changes in the quality factor of the ad can be seen , the conclusion of which were found and what their structure is the best , and then deploy these insights within the page .

3. Because of that action SEO is a kind of workshop , which departs from the automation of activities (hence the resulting costs of positioning ) , you should make sure that the keywords and build content over which the agency operates positioning heading in the right direction. AdWords is a great way to check if your offer actually speaking to customers and whether carrying out activities on specific phrases will bring the expected return .

In a situation where Google is trying to hinder positioners knitting , for example by removing data from Google Analytics on of relevant phrases for the page (not provided ) , you should find another source of information - Google AdWords can be one of them.

Saturday, November 23, 2013

What kind of search engine advertising ?

As many of you may already know, PPC stands for Pay-Per -Click (search advertising). This phenomenon is a high speed, a growing online marketing and advertising format , which originally was the development of the Internet . The arrival of the Internet in the early days , it was found that even if the search engine (such as Google ) could be a portal which is controlled by the users and consumers, and from which the information was to look for free , this was also an opportunity to earn an income !

Promoting companies, brands, and the visibility to internet users , search engines ( Google, Bing ) saw an opportunity to charge a fee for this new creative space. Some of the early adopters jumped on this new form of advertising , the main way above and have lost thousands , if not hundreds of thousands, haste, to be a part of this innovative digital marketing opportunity. The others were doing, and make small (and larger ) fortune , even more.

Keyword advertising can easily turn dangerous minefield, unless accompanied by a good, competent and professional guide. Companies often find that need someone who knows how business objectives can be achieved online .


Simply put, the search advertising allows you to put your ads to a search engine (eg Google ) search results pages for the intended target audience. You can sign yourself up to Google's advertising program ( Google Adwords ) , create your own ads and choose keywords or phrases that describe your products or services , and induce them to a web site . When people see your advert on the internet , they will click on the it and end up on your site. Easy is not it? No.

Keyword Advertising is a very complex and highly skilled demanding sport where even small mistakes can lead to catastrophic consequences.

As already mentioned, search engine advertising is an art that requires both technical an eye for the best results . Keyword Advertising is not a simple process , though, so someone sometimes mistaken to think. The following elements will help you to visualize , to see if you really have the time (and the required know-how ) to manage Internet campaigns for yourself:

    1. An effective and comprehensive keyword research - relevant to the core keyword list
    2. Search engine friendly , and the right landing pages
    3. Keyword advertising campaigns optimization and active follow-up
    4. Changes to your account settings ( focus groups, date / time of the week Strategies)
    5. Innovative , competitive and attractive ad copy
    6. Advertising texts and changes in the management of promotions in accordance with the
    7. Campaign Monitoring and reporting of results
    8. Continuous optimization and responsiveness to market changes
    9. A new test , testing and testing!

Network Marketing and brand visibility online these days is more important than ever , and competition for ad space to grow.