Wednesday, November 20, 2013

Google your " help "

Google your " help "
Google has recently been strongly activated to help your key customers, contacting major media budgets using the search advertising business, and providing them with meetings, phone calls or conferences, which take place through the customer's account.

There is also a search advertising to clients who have previously handled independently, their score , but have since given up the Google account management professionals over , and the customer voice quivers with pride says that the account is now "Google's self- care".
Media Seller rarely advise you to reduce the investment in the media

But have you ever met the media vendor, which circulate to tell their customers how they would be reducing marketing efforts just to the media? You certainly do not , and will not be guaranteed to make Google AdWords team member, which of course, kindly and generously provides the customer with assistance. But the miracle of simplistic yet customers often think about these Google 's employee as if the account "optimizers" and professional help. While it is clear that the AdWords team is recruited by no means only " help" their customers , but to provide an active and, therefore, to sell them to the services of Google that the customer has not yet been found to use. Or to tell all of the additional opportunities that your AdWords account and search advertising media costs increase.
Search advertising, the role of the office is a completely different.

Search Google certified advertising partner in the private agency's role is quite different from Google's own staff. AdWords account optimization when too often means pruning, Finnish put Google in paid media cost reduction.

The previous Google Engage in a training session, in which both the trainers and the trainees were mainly offices, one lecturer told a joke for that, have you ever received from Google steps on how you prune your account unnecessary parts to reduce the effort to cut the non-functioning of keywords, ad groups or campaigns? Well, of course, be the lecturers that everyone understands that Google's own tips "to improve the account" are tips on how you could spend more money on search advertising.

After all, this is nothing immoral or wrong, of course, the media and its staff work in this way. Google's AdWords team members have been hired to advise their clients to increase search advertising efforts. That's their job. But rather than search advertising, an advertiser's account on behalf of the private agency task can not be the only constant increase your search engine marketing efforts, but rather to ensure that the effort invested in delivering value for money .Sometimes, this means that effort should be increased, but often turn means that effort is reduced.

Optimization is often a non-functioning parts of the pruning

When it comes to search advertising optimization ( not the customer 's own website optimization, search engine friendly , which is a search engine optimization) , that means concretely optimization , exploring the advertising results , and seeks to improve the effectiveness of advertising . Then practice will take place through the account by keyword , main content and in campaigns , and monitor the account to which parts of the operating results of advertising in terms of well, what not so well . In practice, often the case is closed completely non-functional parts. Allowing a frequent guest on media investments in the search engines will be reduced, and the cost-effectiveness (eg, ROI per cent ) will be improved.

Software streamline account by eliminating unnecessary

These agencies, which manage more of an advertiser's search engine accounts and optimize them, it is often aided by a variety of software , such as for the treatment of bidding keyword bid management . What does this software algorithms do? They do the same thing , which is the search advertising pros should do, I go through the account by keywords , and following the keywords that have been traded , and the degree of ROI per cent. Well converted into keywords investments should add, or will be converted into words for unproductive efforts to reduce , or put words in the whole break. Maybe they want to activate a new campaign or during the sale season .

These software at first glance to affect the magic box that week or month turn less profitable accounts a very successful, very profitable , or even more profitable. Yes, how they work, but when looking at the changes that your account has been made to the software , so , of course, would have been able to manually draw the same conclusions and actions. But when looking at the results, in practice, often it is the simple fact that the useless and non-functional parts of the account have been removed - and the client's media budget of Google or other search engines is reduced. This is how it will improve your ROI easily.

This is not in any way conflict with that, of course, the office will also keep their customers up to date with the search engines offer new advertising for expansion and to try out their effectiveness and profitability. Just like Google personnel that is advising its customers. But the role of the office is still fundamentally different from the "media seller" role.

Monitored only in the media or in advertising results?

It is essentially the difference between Google's own staff and specialist office search is the fact that while the Google search advertising is actively seeking investments in growth, primarily seeking office , and the profitability of its customers to benefit from search advertising. Basically, Google employees do not even reach their customers such as Google Analytics to see the results , that is, what happens to them click, except, of course, to the extent the AdWords account has been activated conversions . In any case, the euro and the ROI calculation of the level of advertising monitoring of profitability can not be a simple AdWords with data, but this needs to be done analytics, which tracks advertising by keyword conversions.

Search advertising is definitely worth investing, but how much? Relevant, as well as the advertiser's objectives, the keyword search volumes and prices (how competitive the words are) factors. Reach the audience, however, is only one dimension, and it is, what's the achieved number of visitors is accomplished, it is quite another thing.

My advice is that you take for your convenience search advertising, specializing in the office and use it with a meeting objectives through search advertising , and consult a bureau of the potential that search advertising is realistically possible to achieve. I would not use Google advertising consultant for targets, and I do not the performance, but of course Google knows best example of advertising new expansion opportunities and well in the advice, what are the things you have not yet made use of for search advertising.

Tuesday, November 19, 2013

Top 5 Ways SEO Search Engine Optimization

Top 5 Ways SEO Search Engine Optimization
What are the Top 5 Search Engine Optimization method ( SEO) that you can do yourself ? Here the most important SEO

1 ) Basic SEO

Make sure you have the basic SEO measures on your website! This means that the Meta tags such as Description, keywords for the whole website and for individual web pages. Keep in mind that the number is not a goal , but the Description and keywords should be described in this page. Do not try to fool Google , they know how to read! Use a pair of meta words per page . Keywords that best describe the pages are the best .

Google also appreciates the header texts more than a basic text ( body text ) . Use Heading assays , H1 , H2, H3 , and make sure that the title has been used for important keywords .

Make sure you have your own page title (displayed in the browser window. Joomla, this page header can be found in menu titles parameters . Use the keywords in the page title .

Make sure that the page images are named with appropriate words. Add the ALT text of the title picture again , and use the keywords .

Check also that your website is using the SEF addresses (Search Engine Friendly) . This means that you get the added keywords to the web address instead of a web address would be vague and long address that you can not self- edit .

2 ) Blogging

Open your own blog page, and if it does not have a website but such as www.blogger.com or www.wordpress.com services. Make sure that your website will automatically vacuum wrote a blog to your website. Here's how your life will be easier when I do not have to write the same blog in many systems. Write a new blog like every week if possible.

How to write a blog ? Open your Google reader account and start reading other blogs and follow-up . Follow blogs that offer similar services to you or topics which customers are interested. Read what others are writing , comments on their writings ( be sure to leave your blog web address to your comment ), and write your blog using the ideas that you get while reading other blogs. Connect with other interesting blogs links to your blog . This is also important so that your blog would be known .


3 ) Content Editor and News

Edit your pages on a regular basis ! Do not leave the edit page only once per year. Google to check how often the pages are edited , and if your pages are not updated often , it seems the Google search results . Make sure that your pages are easily customizable so you can add new articles on a regular basis . Use a Content Management System ( CMS) such as Joomla or a similar system , in which you can actually add to the material .


4 ) Linking towards that promotion

Add links to other websites to your own website and ask other sites to increase your web address on their websites. You can also add your site links to interesting sites and blogs. Enter your web address to others and ask them to link their blogs or sites.

Add links to your own pages . Make sure that each page is as follows - the previous link or a link to the rest of the site. Do not let the page " end " without a link forward.

5 ) Social media

Open the Twitter account ( www.twitter.com ) and Facebook account ( www.facebook.com ) and Digg account ( www.pinterest.com ) . Connect your blog to your Facebook account and Twitter account with each other. Then the new blog entries and changes are automatically updated Twitter for your sites . Here's how Twitter will receive the following information on the new blog automatically.

Add social media buttons to your site. Make sure you have at least Facebook, Twitter, Pinterest, and links such as Facebook Like button above the article . Start by sending a link to the Facebook likes to your friends and family .

Sunday, November 17, 2013

SEO Vs PPC: Which is the best new business website ?

SEO Vs PPC: Which is the best new business website ?
There are so many types of internet marketing that sometimes it can be hard to know where to start a business . Once you have found a company that offers web design packages and you have your website up and running, the two most common forms of marketing that may come your way are the SEO and PPC.

But which one should you focus on?

SEO

When people start looking for a web design packages , SEO( Search Engine Optimization) is often the first form of internet marketing companies to learn that there are many good reasons to focus on it.

The aim of SEO is to optimize your website so that it will appear in search engines when people search keywords related to. Major benefits include:

It's free (unless you hire a company to perform your campaign for you ).
If you start to get top ranking for your main keywords in it to run huge amount of highly targeted traffic to your website.
The results can be long lasting and to continue when you finish the campaign.

Of course, there are also disadvantages of SEO, and these include :

It is a very competitive keywords and industry .
SEO is constantly changing , so there is a lot to learn if you want to do it yourself.
It takes quite a long time to start ranking of the best technology.

PPC


PPC ( Pay Per Click ) is a great way to promote your business online when you set up your website company that offers web design packages. It consists of ads that appear at the top of and next to the search results pages and pages of content on the Internet . PPC advantages:

You only pay when someone clicks on your link and visit the site .
A well- targeted, because you will get your website in front of people who are looking for products and services.
It happens instantly so you can start showing up on the first page very quickly.
You can choose how much you want to pay for so do not go over budget .

PPC Despite the advantages , there are a few drawbacks that you should be aware of , including:

A successful campaign will be difficult to manage on your own, so maybe someone will help you out.
It can get pretty expensive, especially in the racing industry.
When you stop paying its campaign stops completely , and no long-term benefit.

To choose the best technology

There is no right and wrong when it comes to SEO and PPC. In some companies , one may work better than others, but it depends on the company which is best for you . However, SEO is often attractive to first start-up , because you do not have a large budget .

So when you find a designer for web design packages , try both ways for a few months and see which one looks best for you, because this is the only way to find out.

Saturday, December 4, 2010

Free Link Reputation & Analysis Tools - Free Seo Tools

Free Link Reputation & Analysis Tools - Free Seo Tools
Overview: Analyze your holdfast profile compared to competing websites, and experience pages which would be majuscule sources to get links from. Umpteen modernistic leading search engines weigh links to be signs of trust or votes for websites. Great in acceptance course also can transport a broad current of targeted soprano worth interchange.

Competitive Research Tools With Link Information

  • SEO Toolbar - Imports link data from various sources and makes it quite easy to compare sites against each other.
  • SEO for Firefox - Import useful marketing data (including link counts, with links to source data) right into Google and Yahoo search results.
  • Xinu - free competitive analysis tool which pulls in site age, social bookmarking data, and link data. grab the source

Thursday, December 2, 2010

Free Seo Tools - Search Engine Marketing Competitive Research Tools & Internet Marketing

Free Seo Tools - Search Engine Marketing Competitive Research Tools & Internet Marketing
Overview: These are free and paid tools which will help you determine how large a competitor's traffic stream is, and which search terms are sending them the most traffic. Watch this video for a brief introduction to using the following tools.

General Competitive Research Tools

  • Alexa - shows traffic trends for competing websites. Alexa has a heavy webmaster bias that is nowhere near as noticeable at Compete or Quantcast.
  • Compete.com - shows you traffic trends for competing websites. Allows you to compare sites head to head. Also offers a paid search analytics tool which is both exceptionally useful and affordably priced.
  • Quantcast - shows site traffic and demographic trends and details. Also allows you to download a list of their top 1,000,000 websites.
  • Google Trends for Websites - free tool from Google showing traffic estimates, visitor country location, top 10 related websites, and top 10 related keywords. Only returns data for fairly high traffic websites though.
  • Google Search Insights - shows keyword trends, hot keywords by cateogry, and top geographic regions for a keyword.
  • Archive.org - see how old a website is and what it looked like in the past
  • DomainTools - see Whois data and how many times a domain has changed hands
  • SearchStatus - highlights nofollow links, shows PageRank, shows Alexa rank, and provides links to some backlink information
  • Xinu - lists some SEO related data plus more general web related data points like Alexa ranking and Del.icio.us bookmarks.

Monday, November 15, 2010

Keyword Research & Suggestion Tools

Keyword Research & Suggestion Tools
Overview: These are free which will help you find which keywords to target & how competitive they are. Here is a video offering an introduction to keyword research At the bottom of this page are a link to a free keyword research PDF & a few more free background videos about understanding keyword research & using keyword research tools.Keyword Suggestion Tools

· Wordtracker Free Keywords - free keyword suggestions from Wordtracker. Wordtracker also has a more advanced paid version, and sells top keyword reports.

· Google AdWords Keyword Suggestion Tool - recommends keywords based on a keyword you enter or a URL you have the tool analyze

· Google Suggest Tool - shows frequently search for phrases starting with the words and letters in your query.

· WordStream Keyword Tool - allows you to export a list of thousands of keywords for free.

· Keyword Discovery - free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.

· Microsoft Keyword Forecast - shows predicted Microsoft search impression count and historical trends.

· Wordze - nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.

· Yahoo! Search Marketing - Yahoo! has a keyword research tool inside their platform. It is really bad marketing of them to only have the new tool accessible inside their platform, while neglecting their old keyword tool.